Netflix Gets Social In The U.S. Thanks To Facebook Partnership, After Over A Year Of Lobbying And Lawmaking

Netflix today introduced Facebook integration for U.S. users, allowing subscribers who opt in to see what their friends have been watching and what they like best when logged into the service. The integration also allows users to post films or TV shows to their Facebook wall, as well as comment on their viewing activity. Netflix CEO Reed Hastings explained to Bloomberg that social is the key to helping the service gain wider recognition.

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